Case T-310/20: Judgment of the General Court of 28 April 2021 — Comercializadora Eloro v EUIPO — Zumex Group (JUMEX) (EU trade mark — Opposition proceedings — Application for the EU figurative mark JUMEX — Earlier EU figurative mark zumex — Relative ground for refusal — Likelihood of confusion — Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001))