Judgment of the General Court (Fifth Chamber) of 2 December 2020.#Sánchez Romero Carvajal Jabugo, SAU v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the EU figurative mark 5MS MMMMM – Earlier EU figurative mark 5J – Relative grounds for refusal – No likelihood of confusion – No similarity between the signs – Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001) – No damage to reputation – Article 8(5) of Regulation No 207/2009 (now Article 8(5) of Regulation 2017/1001).#Case T-639/19.