Judgment of the General Court (Third Chamber) of 25 June 2020.#Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG v European Union Intellectual Property Office.#EU trade mark – Application for the EU word mark Serviceplan – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001 – Obligation to state reasons – First sentence of Article 94(1) of Regulation 2017/1001.#Case T-379/19.