Judgment of the General Court (Tenth Chamber) of 12 December 2019.#Baustoffwerke Gebhart & Söhne GmbH & Co. KG v European Union Intellectual Property Office.#EU trade mark — Application for EU word mark BIOTON — Absolute ground for refusal — Descriptive character — Article 7(1)(c) of Regulation (EU) 2017/1001 — No distinctive character — Article 7(1)(b) of Regulation 2017/1001.#Case T-255/19.