Judgment of the General Court (Ninth Chamber) of 7 November 2019.#A9.com, Inc. v European Union Intellectual Property Office.#EU trade mark — Application for an EU figurative mark representing a bell — Absolute ground for refusal — Obligation to state reasons — Article 94 of Regulation (EU) 2017/1001 — Lack of distinctive character — Article 7(1)(b) of Regulation 2017/1001.#Case T-240/19.