Judgment of the General Court (Ninth Chamber) of 9 September 2020.#Casual Dreams, SLU v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU figurative mark Dayaday – Earlier national figurative marks DAYADAY and dayaday – Relative grounds for refusal – Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001) – Likelihood of confusion – Article 8(5) of Regulation No 207/2009 (now Article 8(5) of Regulation 2017/1001) – Reputation – Unfair advantage taken of the distinctive character or the repute of the earlier trade mark.#Case T-50/19.