Judgment of the General Court (Ninth Chamber) of 13 May 2020.#View, Inc. v European Union Intellectual Property Office.#EU trade mark — International registration designating the European Union — Word mark CREATE DELIGHTFUL HUMAN ENVIRONMENTS — Trade mark consisting of an advertising slogan — Absolute ground for refusal — No distinctive character — Article 7(1)(b) of Regulation (EU) 2017/1001.#Case T-49/19.