Judgment of the General Court (Seventh Chamber) of 29 April 2020.#Cimpress Schweiz GmbH v European Union Intellectual Property Office.#EU trade mark — Opposition proceedings — Application for EU word mark CIMPRESS — Earlier EU figurative mark impress — Earlier national word mark Impress-Media — Relative ground for refusal — Likelihood of confusion — Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-37/19.