Case T-379/19: Judgment of the General Court of 25 June 2020 — Serviceplan Gruppe für innovative Kommunikation v EUIPO (Serviceplan) (EU trade mark — Application for the EU word mark Serviceplan — Absolute ground for refusal — No distinctive character — Article 7(1)(b) of Regulation (EU) 2017/1001 — Obligation to state reasons — First sentence of Article 94(1) of Regulation 2017/1001)