Case T-187/19: Judgment of the General Court of 9 September 2020 — Glaxo Group Ltd v EUIPO (Shade of the colour purple) (EU trade mark — Application for an EU trade mark consisting of a shade of the colour purple — Absolute ground for refusal — Lack of distinctive character — Article 7(1)(b) of Regulation (EU) 2017/1001 — Lack of distinctive character acquired through use — Article 7(3) of Regulation 2017/1001)