Judgment of the General Court (First Chamber) of 26 March 2020.#Giorgio Armani SpA v European Union Intellectual Property Office.#EU trade mark — Opposition proceedings — Application for the EU figurative mark GIORGIO ARMANI le sac 11 — Earlier national word mark LESAC and earlier national figurative marks lesac — Relative ground for refusal — Likelihood of confusion — Similarity of the signs — Article 8(1)(b) of Regulation (EU) 2017/1001 — Genuine use of the earlier mark — Article 47(2) and (3) of Regulation 2017/1001.#Case T-653/18.