Judgment of the General Court (Seventh Chamber) of 20 September 2019.#Reaktor Group Oy v European Union Intellectual Property Office.#EU trade mark — Application for EU word mark REAKTOR — Absolute grounds for refusal — Lack of descriptive character — Distinctive character — Article 7(1)(b) and (c) of Regulation (EU) 2017/1001 — Direct and specific relationship with the goods and services covered by the trade mark application.#Case T-650/18.