Judgment of the General Court (Third Chamber) of 14 May 2019.#Eurolamp AVEE Eisagogis kai Emporias Lamptiron v European Union Intellectual Property Office.#EU trade mark — Application for EU word mark EUROLAMP pioneers in new technology — Absolute ground for refusal — No distinctive character — Mark consisting of an advertising slogan — Article 7(1)(b) of Regulation (EU) 2017/1001.#Case T-465/18.