Judgment of the General Court (Ninth Chamber) of 10 October 2019.#McDreams Hotel GmbH v European Union Intellectual Property Office.#EU trade mark — Opposition proceedings — Application for EU figurative mark mc dreams hotels Träumen zum kleinen Preis! — Earlier EU word mark McDONALD’S — Article 8(5) of Regulation (EU) 2017/1001 — Family of marks — Taking unfair advantage of the distinctive character or repute of the earlier mark.#Case T-428/18.