Judgment of the General Court (First Chamber) of 9 July 2019.#Hugo's Hotel Ltd v European Union Intellectual Property Office.#EU trade mark — Opposition proceedings — Application for EU figurative mark HUGO’S BURGER Bar — Earlier EU word mark H’ugo’s — Relative ground for refusal — Likelihood of confusion — Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-397/18.