Judgment of the General Court (Eighth Chamber) of 19 September 2019.#NHS, Inc. v European Union Intellectual Property Office.#EU trade mark — Opposition proceedings — Application for EU word mark CRUZADE — Earlier EU figurative mark SANTA CRUZ — Relative ground for refusal — Article 8(1)(b) of Regulation (EU) 2017/1001 — Enhanced distinctiveness of the earlier mark.#Case T-378/18.