Judgment of the General Court (Ninth Chamber) of 31 January 2019.#DeepMind Technologies Ltd v European Union Intellectual Property Office.#EU trade mark — Application for EU word mark STREAMS — Absolute grounds for refusal — Descriptive character — Article 7(1)(c) and 7(2) of Regulation (EU) 2017/1001 — Previous EUIPO practice.#Case T-97/18.