Case T-524/18: Judgment of the General Court of 4 December 2019 — Billa v EUIPO — Boardriders IP Holdings (Billa) (EU trade mark — Opposition proceedings — Application for the EU word mark Billa — Earlier EU word marks BILLABONG — Relative ground for refusal — Likelihood of confusion — Similarity of the signs — Comparison of the goods and services — Article 8(1)(b) of Regulation (EU) 2017/1001)