Case T-465/18: Judgment of the General Court of 14 May 2019 — Eurolamp v EUIPO (EUROLAMP pioneers in new technology) (EU trade mark — Application for EU word mark EUROLAMP pioneers in new technology — Absolute ground for refusal — No distinctive character — Mark consisting of an advertising slogan — Article 7(1)(b) of Regulation (EU) 2017/1001)