Case T-397/18: Judgment of the General Court of 9 July 2019 — Hugo’s Hotel v EUIPO — H'ugo's (HUGO’S BURGER Bar) (EU trade mark — Opposition proceedings — Application for EU figurative mark HUGO’S BURGER Bar — Earlier EU word mark H’ugo’s — Relative ground for refusal — Likelihood of confusion — Article 8(1)(b) of Regulation (EU) 2017/1001)