Case T-272/18: Judgment of the General Court of 5 June 2019 — EBM Technologies v EUIPO (MobiPACS) (EU trade mark — Application for EU word mark MobiPACS — Absolute ground for refusal — Slogan — Level of attention of the relevant public — Lack of distinctive character — Article 7(1)(b) of Regulation (EU) 2017/1001)