Case T-256/18: Judgment of the General Court of 30 January 2019 — Arezzo Indústria e Comércio v EUIPO (SCHUTZ) (EU trade mark — Application for EU word mark SCHUTZ — Absolute grounds for refusal — Descriptive character — Article 7(1)(b) and (c) of Regulation (EC) No 207/2009 (now Article 7(1)(b) and (c) of Regulation (EU) 2017/1001))