Joined Cases C-449/18 P and C-474/18 P: Judgment of the Court (Tenth Chamber) of 17 September 2020 — European Union Intellectual Property Office (EUIPO) v Lionel Andrés Messi Cuccittini, J.M.-E.V. e hijos SRL (C-449/18 P) and J.M.-E.V. e hijos SRL v Lionel Andrés Messi Cuccittini, European Union Intellectual Property Office (EUIPO) (C-474/18 P) (Appeal — EU trade mark — Regulation (EC) No 207/2009 — Article 8(1)(b) — Opposition proceedings — Application for EU figurative mark MESSI — Earlier EU word marks MASSI — Partial refusal of registration)