Joined Cases C-155/18 P to C-158/18 P: Judgment of the Court (Fourth Chamber) of 4 March 2020 — Tulliallan Burlington Ltd v European Union Intellectual Property Office (EUIPO), Burlington Fashion GmbH (Appeal — EU trade mark — Regulation (EC) No 207/2009 — Word and figurative marks ‘BURLINGTON’ — Opposition of the proprietor of the earlier word and figurative marks ‘BURLINGTON’ and ‘BURLINGTON ARCADE’ — Article 8(1)(b) — Likelihood of confusion — Nice Agreement — Class 35 — Concept of ‘retail services’ — Article 8(4) — Passing-off — Article 8(5) — Reputation — Criteria for assessment — Similarity between the goods and services — Opposition rejected)