Judgment of the General Court (Sixth Chamber) of 20 March 2019.#Meesenburg Großhandel KG v European Union Intellectual Property Office.#EU trade mark — Application for EU word mark Triotherm+ — Absolute ground for refusal — Lack of distinctive character — Article 7(1)(b) of Regulation (EC) No 207/2009 (now Article 7(1)(b) of Regulation (EU) 2017/1001)