Judgment of the General Court (Eighth Chamber) of 28 January 2026.#Ella Hotels and Resorts monoprosopi AE v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU word mark ELLA HOTELS AND RESORTS – Earlier EU figurative mark ELLE – Relative ground for refusal – Detriment to repute – Article 8(5) of Regulation (EU) 2017/1001 – Taking unfair advantage of the distinctive character or the repute of the earlier mark – Lack of due cause.#Case T-245/25.