Judgment of the General Court (Ninth Chamber) of 4 March 2026.#Pols Erm Tarim Anonim Sirketi v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the EU figurative mark Pol’s FREEZE FRESH – Earlier EU figurative marks PAUL depuis 1889 and PAUL LE CAFE – Relative ground for refusal – Detriment to the distinctive character or repute of the earlier mark – Article 8(5) of Regulation (EU) 2017/1001 – Link between the marks at issue.#Case T-106/25.