Judgment of the General Court (Eighth Chamber) of 2 July 2025.#Lunar Outpost Inc. v European Union Intellectual Property Office.#EU trade mark – Application for the EU word mark LUNAR OUTPOST – Absolute grounds for refusal – Descriptive character – No distinctive character – Article 7(1)(b) and (c) of Regulation (EU) 2017/1001.#Case T-513/24.