Judgment of the General Court (Sixth Chamber) of 10 September 2025.#Montres Tudor SA v European Union Intellectual Property Office.#EU trade mark – International registration designating the European Union – Word mark 1926 – Absolute ground for refusal – Descriptive character – Lack of distinctive character – Article 7(1)(b) and (c) of Regulation (EU) 2017/1001).#Case T-444/24.