Judgment of the General Court (Sixth Chamber) of 9 July 2025.#sprd.net AG v European Union Intellectual Property Office.#EU trade mark – Application for an EU position mark comprising a capital letter ‘I’ and a red heart on the outside of the back of the neck of an item of clothing – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001 – Obligation to state reasons – Article 94(1) of Regulation 2017/1001 – Examination of the facts of EUIPO’s own motion – Article 95(1) of Regulation 2017/1001.#Case T-306/24.