Judgment of the General Court (Sixth Chamber) of 27 November 2024.#Vino Vintana AG v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU figurative mark SINCE 1974 PRIMITIVO DI MANDURIA DENOMINAZIONE DI ORIGINE CONTROLLATA Una antica tradizione familiare – Absolute ground for invalidity – Lack of distinctive character – Article 52(1)(a) and Article 7(1)(b) of Regulation (EC) No 207/2009 (now Article 59(1)(a) and Article 7(1)(b) of Regulation (EU) 2017/1001).#Case T-276/24.