Judgment of the General Court (First Chamber) of 9 April 2025.#Ardeshir Ghiassi v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU word mark VITAE – Absolute grounds for invalidity – Lack of descriptive character – Distinctive character – Article 7(1)(b) and (c) of Regulation (EU) 2017/1001.#Case T-1153/23.