Judgment of the General Court (Third Chamber) of 23 October 2024.#Grupo Bimbo, SAB de CV v European Union Intellectual Property Office.#EU trade mark – Application for a three-dimensional EU trade mark – Shape of a flat and round biscuit – Absolute ground for invalidity – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001.#Case T-1048/23.