Judgment of the General Court (Third Chamber) of 23 July 2025.#Pernod Ricard v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU figurative mark The King of Soho – Earlier EU and national word marks SOHO – Relative ground for refusal – Article 8(1)(b) of Regulation (EU) 2017/1001 – Obligation to state reasons – Article 94(1) of Regulation 2017/1001.#Case T-563/23.