Judgment of the General Court (Eighth Chamber) of 20 March 2024.#Sandhold BV v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU word mark PATAPOUF – Earlier EU word mark PATA NEGRA – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-540/23.