Judgment of the General Court (Seventh Chamber) of 4 September 2024.#Erzeugergemeinschaft Winzersekt GmbH v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU word mark Hinterland – Absolute ground for invalidity – Distinctive character – No descriptive character – Article 7(1)(b) and (c) of Regulation (EU) 2017/1001.#Case T-470/23.