Judgment of the General Court (Seventh Chamber) of 11 December 2024.#Blue Underwriting Agency Srl v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU figurative mark blue is underwriting – Earlier national figurative mark BLUE ASSISTANCE – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-447/23.