Judgment of the General Court (Second Chamber) of 3 July 2024.#AC Marca Brands, SL v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the EU word mark Sanitix – Earlier EU figurative mark SANYTOL – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001 – Increased distinctiveness of the earlier mark.#Case T-358/23.