Judgment of the General Court (First Chamber) of 4 September 2024.#EvivaMed Distribution GmbH v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the EU word mark VIVORA – Earlier word mark VERFORA – Partial rejection of the application for registration – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-347/23.