Judgment of the General Court (Eighth Chamber) of 24 April 2024 (Extracts).#Kneipp GmbH v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU word mark Joyful by nature – Earlier EU word mark JOY – Relative ground for refusal – Damage to reputation – Article 8(5) of Regulation (EU) 2017/1001 – Evidence in support of the reputation – Taking unfair advantage of the distinctive character or repute of the earlier mark.#Case T-157/23.