Judgment of the General Court (Seventh Chamber) of 16 July 2025.#Iceland Foods Ltd v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU figurative mark ICELAND – Absolute grounds for invalidity – Descriptive character – Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001).#Case T-106/23.