Judgment of the General Court (First Chamber) of 29 May 2024.#Chiquita Brands LLC v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the EU word mark CHIQUITA QUEEN – Earlier EU figurative mark Red Queen – Relative ground for refusal – No likelihood of confusion – No similarity between the signs – Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-79/23.