Judgment of the General Court (First Chamber) of 4 September 2024.#Tertianum AG v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – International registration designating the European Union – Figurative mark TERTIANUM – International registration of the earlier figurative mark Tertianum WOHNEN UND LEBEN IM DRITTEN ALTER – Relative ground for refusal – No likelihood of confusion – Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001) – No genuine use of the earlier mark – Article 42(2) and (3) of Regulation No 207/2009 (now Article 47(2) and (3) of Regulation 2017/1001) – Nature of use