Judgment of the General Court (Third Chamber) of 17 January 2024.#Ilovepdf, SL v European Union Intellectual Property Office.#EU trade mark – Application for EU word mark ILOVEPDF – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001 – Obligation to state reasons – Article 94(1) of Regulation 2017/1001 – Legitimate expectations – Equal treatment.#Case T-60/23.