Case T-180/23: Judgment of the General Court of 21 February 2024 — L’Oréal v EUIPO — Samar’t Pharma (BI blue pigment) (EU trade mark — Opposition proceedings — Application for the EU figurative mark BI blue pigment — Earlier EU figurative mark Bi.cell — Relative ground for refusal — Likelihood of confusion — Article 8(1)(b) of Regulation (EU) 2017/1001)