Judgment of the General Court (Third Chamber) of 12 July 2023.#Fibrecycle Pty Ltd v European Union Intellectual Property Office.#EU trade mark – International registration designating the European Union – Word mark BACK-2-NATURE – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001.#Case T-772/22.