Judgment of the General Court (Seventh Chamber) of 28 February 2024.#BIW Invest AG v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – Word mark COMPTON – Absolute grounds for invalidity – Lack of descriptiveness – Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001) – Distinctive character – Article 7(1)(b) of Regulation No 207/2009 (now Article 7(1)(b) of Regulation 2017/1001).#Case T-746/22.