Judgment of the General Court (Seventh Chamber) of 12 June 2024.#Société du Tour de France v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU figurative mark TOUR DE X – Earlier national word mark and earlier international registration of a figurative mark TOUR DE FRANCE – Earlier EU and national word marks LE TOUR DE FRANCE – Earlier EU figurative mark LE TOUR DE FRANCE – Relative grounds for refusal – No likelihood of confusion – Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001) – No damage to reputation – Article 8(5) of Regulation No 207/2009 (now Article 8(5) of Regulation 2017/1001).#Case T-604/22.