Judgment of the General Court (First Chamber) of 3 July 2024.#Sophienwald AG v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU figurative mark Sw Sophienwald – Absolute ground for invalidity – Descriptive character – Article 7(1)(c) and Article 52(1)(a) of Regulation (EC) No 207/2009 (now Article 7(1)(c) and Article 59(1)(a) of Regulation (EU) 2017/1001).#Case T-597/22.