Judgment of the General Court (Third Chamber) of 31 January 2024.#ECE Group GmbH & Co. KG v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU figurative mark ECE QUALITY OF LIFE – Earlier national figurative mark ECE – Relative grounds for refusal – Article 8(1)(b) and (5) of Regulation (EU) 2017/1001.#Case T-581/22.